The Direct Marketing Association has published a new code of practice that focuses on data-driven marketing activity. The Code establishes five principles, that go above and beyond compliance with the law, to encourage businesses to treat consumers with fairness and respect. The five principles are:
- Putting customers first.
- Respecting privacy.
- Acting honestly and fairly.
- Being diligent with data.
- Taking responsibility for actions.
A checklist that highlights the key data protection issues a business should consider when carrying out direct marketing. It explains how customer information should be collected and how product information should be communicated to existing customers is available on request.
0 Comments